A cross-platform car-sharing mobile app and supporting website
Problem statement
The current mobile app for the car-sharing service presents significant usability challenges, making navigation difficult and leading to a subpar user experience. It lacks modern features such as dark mode, which diminishes user satisfaction, and falls short in terms of usability and visual appeal compared to competing apps. These issues limit the app’s competitiveness in the market. A complete redesign is necessary, along with the development of a supporting landing page/website to effectively guide web users to the App Store and Google Play.
User research
| User | Alim | Sehrish | Vera |
| Users | |||
| Age | 37 | 32 | 28 |
| Job title | Interrior fitter | Property consultant | Mountain guide |
| Car owner | Yes (drives everyday) | No | No |
| On-demand taxi services user | No | Sometimes | Sometimes |
| Hail (ordinary) taxi services user | Sometimes | Most often | Sometimes |
| Car-sharing services user | No | No | Often |
| What stops you from using car-sharing services more often? | Have little understanding of the service | Have little understanding of the service | - |
| Tech literate | Low | Medium | High |
| Design research | |||
| Registration | • Hard to locate registration button • Hard to register • Impossible to understand password error message • Process became easier after SMS verification • Impossible to understand "password number" • Success message is not prominent |
• Hard to locate registration button • Hard to register • Long form • Impossible to understand password error message • Not able to register, if used different account to login before |
• Does not like to give away personal information without testing the app |
| Menu | • Struggle to find "add card"
button • Does not understand what FAQ means • Does not understand what Promo codes means |
• Does not like to download Terms and
Conditions • Does not understand trips • Can not book a car from trips history • Surprised to see empty Promo codes and FAQ |
• Does not understand the "details" in
trips • Not able to change email in contacts • Do not understand bonus account |
| Contact us | • Need phone number to call | • Need phone number to call | • Need a phone number or a chat |
| Finding a car | • Not clear how to book a car • Cars are not visible • Wants to book from the filter |
• Goes to "trips" to find a car • Goes to "filter" to find a car • Wants to see a number of available cars • Cars are difficult to find • Not many cars |
• Goes to filter • Struggle to locate available cars • Wants to see price more prominently • Wants to see fuel levels more prominently |
| Car filter | • Does not understand filter options • Does not understand how to see filter results |
• Does not understand filter options • Does not understand how to see filter results |
• Does not understand filter and how to save results |
| Booking | • Does not understand how to book a car • Does not understand what "cool" means • Does not understand what "blink" means • Does not understamd what is the difference between "parking" and "finish trip" • Does not understand what "test items" means • Does not understand what "photo side" means |
• Does not understand how to book a car • Clicks on car in filter • Clicks on car in trips • Wants to book in advance • To long and difficult to book • Hard to choose a car • Whants to see the destination to the car • Does not understand "parking" • Does not understand how to return from navigation • Does not understand "check the car for condition" • Does not understand what "photo side" means • Confusing to see "Continue rent " and "Finish rent" on the same screen |
• Tries to book car from the filter • Does not understand "other items" • Does not understand how long it is allowed to leave a car in the "parking mode" |
Components
Old app interface
New app interface
Website
